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Music / Musik » alt.fan.frank-zappa » Project Object Keyboardist Develops After-school Music Program
| Project Object Keyboardist Develops After-school Music Program [message #248072] |
Sa, 15 April 2006 16:15 |
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Grand Opera House ready to rock and roll
Special to The News Journal
Eric Svalgård bought the Paul Green's School of Rock Music franchise
rights for New Castle County.
By MAUREEN MILFORD The News Journal (Wilmington, DE)
04/15/2006
Welcome to the Grand Opera House and the Kingdom of Rrrrrock.
You heard right. In July, a School of Rock Music will open at the
stately Grand and students will be creating some musical fusion inside
its 135-year-old walls.
The after-school music program, part of the Paul Green's School of Rock
Music chain, is being developed by keyboardist Eric Svalgård of Media,
Pa., who bought the franchise rights for New Castle County in February
for $40,000.
Legend has it that the school's founder, Paul Green, 33, was the
inspiration for actor Jack Black's over-the-top Dewey Finn (a.k.a "Mr.
S") in the 2003 movie, "School of Rock."
"I recognize Paul Green in Jack Black -- like some of his expressions,"
said Matt Manser, 18, a six-year student at the Philadelphia School of
Rock. "But Paul's not that cheesy."
However, Green, described by some as "confrontational," has been known
to tell a student guitar player to go out and perform a "face-melting solo."
"That movie was a PG version of me," Green said. "I teach by the seat of
my pants, so I never know what's going to come out."
Still, the real Paul Green's School of Rock Music is not like
Hollywood's "bubble gum" version, said Manser, who said he's not a fan
of the movie because "they stole the idea from us." Green said he
started the school in his house in 1998.
Manser, who plays guitar and has performed with classic rock icons like
Peter Frampton and Alice Cooper through the school, said the school has
been an important part of his life, introducing him to people he never
would have met at high school.
"Rock School is like a community," where students play everything from
classic rock to shred metal to punk to alternative rock, Manser said.
Svalgård said the school's marketing strategy is targeted at kids like
Manser and Eric Dicandilo, 17, of Downingtown, Pa. The guitar and bass
player has been going to the Downingtown School of Rock for two years.
Dicandilo admits he didn't know a scale or a chord when he started. Now,
his band Stevadelic is getting gigs at local bars.
And there's another benefit to rock school: "You get a lot of groupies,"
Dicandilo said.
Kids are the market, but the customers are the parents who pay the
bills. Tuition is $200 a month, although there will be an introductory
rate of $180 a month until enrollment reaches 60. Students, who receive
one private 45-minute lesson a week, are exposed to the full range of
rock music from rockabilly to funk. They are also encouraged to come to
the school at any time and jam, Svalgård said.
Svalgård, 50, who is currently on a 28-city tour with Project Object, a
Frank Zappa tribute band, hooked up with the Grand after he decided to
open a School of Rock franchise in February. Besides the initial
franchise fee, Svalgård will pay 5 percent of the monthly gross revenues
to the franchisor, Paul Green School of Rock Music LLC in Philadelphia.
Paul Green is president of the privately held company.
"In exchange, we get their national marketing exposure," said Svalgård,
who attended Berklee College of Music in Boston.
Although Svalgård looked in suburbia for a location, the opera house was
a great fit, he said. He declined to say what his business arrangement
is with the Grand.
Kenneth A. Wesler, executive director of the Grand, who was not at the
opera house this week, did not return calls for comment.
"I'll bring a youthful excitement and vigor that maybe the Grand is
missing now," Svalgård said.
The Delaware school will be launched with a benefit concert June 24 at
the Grand. Students who are part of the Paul Green's School of Rock
All-Stars will perform a classic rock show. Proceeds will benefit Alfred
I. du Pont Hospital for Children.
Green, who has a degree in philosophy from the University of
Pennsylvania, moved in 2000 to space on Race Street in Philadelphia.
There are now about 14 School of Rock locations from Cherry Hill, N.J.,
to Hollywood, Calif.
Billed as a performance-based music program, the idea is to give middle
and high school students a real rock experience, including a concert on
a stage three times a year. When a show is in development, there are
three-hour rehearsals every week. The first show Svalgård plans to put
on is Pink Floyd's "The Wall."
"We're putting them in a real venue with real lights and a real
audience, not just their mothers and girlfriends," Svalgård said.
But students don't get a diploma when they leave, Green said.
"They get a handshake and kick in the pants," Green said.
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